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Quantitative Methods Case Study
Case Title:
Ascertaining Customer Satisfaction
Publication Month and Year : July 2009
Authors: Dr. Sunil Bharadwaj
Industry: Not Applicable
Region: India
Case Code: QM0007
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
This case study explores different types of sampling methods. Sakuma India, an FMCG player, wants to assess its customers’ satisfaction through a survey after launching a new product line. The marketing members of Sakuma discuss and suggest ways to conduct the survey. Each way has its own merits and demerits. The final question is – which method should Sakuma adopt?
Pedagogical Objectives:
- To analyse the issues to be considered in the process of selecting the sampling
- To discuss the merits and demerits of various sampling methods.
Keywords : Quantitative Methods; Decision Science; Analysis; Sampling; Statistics; Decision Dilemma; Survey; Random Sampling; Stratified Sampling; Cluster Sampling; Probability Sampling; Non-Probability Sampling; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping
